There were a lot of lurid melodramas and exploitation films that came out in the 1930's (i.e., 'Reefer Madness). The film posters that went with them tended to be a bit dramatic. Whether they were actually meant to be 'educational', or just pretended to be, I'm not quite clear on. In this day and age, after the advent of the Jerry Springer tv show, Cole Porter's song, 'Anything Goes...' was never truer, and we're all a lot more jaded, but in the 1930's, these types of film posters probably had some visual impact. This is my salute to those types of posters.
I wanted to create a high-contrast between the background field and lettering, but I didn't want to use black, which would have been a little too clean for the feel I was going for here. I wanted to do everything possible to add to the tawdriness, and the background color ('botulism grey'?) is meant to add to that overall feeling. I wanted the visual hierarchy to go from the top to the bottom. The (fictitious) film title needs to stand out, but in this case I wanted it to not overpower the first word on the poster.
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